Luxury in Transition – Bain-Altagamma Luxury Goods Worldwide Market Study As the Bain-Altagamma report notes, “the market for personal luxury goods—the ‘core of the core’ of luxury segments —experienced its first contraction in 15 years. In their report, you’ll find reporting on 2024 performance and trends for 2025, regional analyses, distribution trends, category performance, customer dynamics, […]
Years ago, I ran an ad agency with clients eager to understand their target markets. Researchers provided reports, but they couldn’t answer two critical questions: The problem? Research and databases were kept separate. But what if they weren’t? Combining customer insights with actionable data could revolutionize marketing strategies, enabling one-to-one engagement at scale. Enter Oomiji, a […]
If you’ve never fully understood the importance of third-party cookies to large and small companies alike or the impact on your business of their demise, this podcast and article are for you. Laura Pavin, Multimedia Editor, Kellogg Insight at Northwestern University interviews Guy Aridor, assistant professor of marketing at Kellogg, an expert on Internet regulation. Aridor […]
W&S marketing platforms are just too complex and they don’t do anything but send emails. If the platform you’re using isn’t building customer relationships, something is off. Our platform is simple, intuitive, and works. Book a quick demo and see for yourself!
Oomiji, a leading customer insights and marketing platform, has released a comprehensive survey revealing significant shifts in consumer drinking habits over the past four years since the onset of the Covid-19 pandemic. The survey, which gathered responses from over 600 individuals via LinkedIn, highlights how health concerns and lifestyle changes have dramatically influenced alcohol consumption […]
For nearly 25 years, I was a partner in an ad agency that had a great roster of national and international clients including the 1994 Winter Olympics in Lillehammer, Norway, the Chilean Image Campaign, celebrating Chile’s return to democracy, and domestically, companies like L.L.Bean, Sebago and many food and beverage companies in Europe and the […]
If you read Mike Veseth’s “Theories of the Global Wine Glut “in last week’s Wine Economist and his followup to that article this week or looked at a lot of the recent sales data, you know there’s a problem. “The world is swimming wine” As Veseth points out, “Wine consumption fell during the COVID-19 pandemic […]
Last week, Knowledge at Wharton (their business school’s newsletter) sent out a promotion for a book titled “The Customer Base Audit” by three esteemed college professors. The authors believe an audit is “the first step on the journey to customer centricity”. I can’t argue with that or many of the other points they make about how […]
There is a lot that you would like to learn from your customers and there’s no shortage of data or ways to get it. But what you really need to know in order to succeed are the answers to the three questions above. In the past, I’ve asked many CEOs , “Why do your customers […]
5 Questions To Ask Consumers are buying more wine than a year ago. That’s the good news and if you don’t look past that, everything looks rosy. DTC sales are still well above pre-pandemic levels but scratch the surface a bit and there are some reasons to ask questions on how the industry is encouraging […]
