The Oomiji team writes insight articles in publications such as Total Retail, Advertising Week, MarTech, Linkedin and in our own newsletter. You’ll find them all in this section.
Read this post, then contact us for a demo and free test of Oomiji. Market research isn’t going to help you understand your customers’ interests and needs. It may do that in a generic sense, and if some demographic group putting dots in circles meets your needs, you can stop reading now. But if you really […]
So, you’ve decided to begin a new market research project. You’ve got your email database that you’ll send the questions to and you’ve opened up your market research provider’s survey builder to create the survey. You may have done it dozens of times before; that is, begun a research project knowing that what you’ll get back is […]
With the London Wine Fair arriving in a few weeks, companies that aren’t already re-evaluating their UK sales and marketing strategy will hear plenty at the exposition. As David Williams recently wrote in the Guardian (Wine and the Brexit Effect), “nobody has any idea what’s going to happen next.” So, with that bit of wisdom, you can […]
There’s no question that DTC wine sales are growing at a dramatically rapid pace. According to Sovos ShipCompliant’s 2017 DTC Report, shipment volume increased more than 17% last year with similar growth expected this year. The potential seems unlimited with 45 states now allowing direct wine shipments. Three states, California, Texas and New York account for nearly half […]
It’s hard to estimate the damage done to United Airlines’ brand from yesterday’s “incident” on one of its flights from Chicago. (I’m tempted to describe it in more Draconian terms but there’s more than enough social media for that.) First, there’s the proliferation of the multiple videos that have now been seen by tens of millions of […]
I’ve been thinking a lot about this Carl Sagan quote lately as I’ve watched several well-conceived businesses fall by the wayside, others make what may become terminal errors and, our recent election. Thousands of small businesses decline or fail every year. In just the past five years, AT&T, Alcoa, Bank of America, Hewlett Packard, and […]
Personalizing emails can increase open rates as much as 6X but sending an email like the one above tells a customer that you don’t care enough to get even the simplest programming right. The easy answer is to test all your email drops before you send them. I covered up the source to save any embarrassment for […]
In a recent blog post on the site Strategy + Business, business journalist, Matt Palmquist, makes the case for personalized emails in his post, “We Know Who You Are” Is a Profitable Pitch. Palmquist writes, “marketers are (similarly) in the dark about sales directly linked to their digital campaigns.” He then goes on to chide marketers […]
That’s a claim you’d might expect any research company to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service,. Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
That’s a claim you’d might expect us to make and you can probably imagine the usual reasons that every company would give for such a claim, like quality, price, or service, Well, our reasons are different from what you may be thinking. Let’s say you’ve just completed a new research survey. Now, you’re onto analysis […]
